Tagged: Budweiser

The three-week-old star of Budweiser's Super Bowl ad now has a name: Hope.

Anheuser-Busch said Tuesday that its contest to find a name for the foal born Jan. 16 at the company's Clydesdale ranch in mid-Missouri generated more than 60,000 tweets, Facebook comments and other messages. The name Hope was one of the more popular generated through the social media effort.

Some other popular suggestions were nods to the song featured in the commercial, including Landslide - the name of the song - and Stevie - for Fleetwood Mac singer Stevie Nicks.

The famous “Budweiser” sign on the St. Louis brewery will start to come down on Monday.

But, have no fear - a new, brighter one will replace it in a few weeks.

The current sign on Anheuser-Busch’s Bevo Building has been up since 1979.

General Manager Jeff Pitts says it was getting susceptible to bad weather.

Budweiser Black Crown, the latest of Anheuser-Busch's higher-alcohol beers, will hit shelves across the country on Monday.  The beer has been sold in St. Louis for several weeks now.

The new recipe is the result of a challenge, called “Project 12” among the company’s 12 brewmasters.

The new take on classic Bud features a stronger hop flavor and higher alcohol content, about 6 percent.

Benj Steinman, editor of Beer Marketer’s Insights says the move comes as mass-market brands face increasing pressure from craft beer, wine and spirits.