Over the weekend, shoppers crowded area malls, big box stores and local businesses in search of holiday deals.
Saint Louis University Marketing Professor, James Fisher, says because the region is relatively unchallenged by another large retail market, its set up to benefit greatly from a strong holiday shopping season.
“Our isolated situation as a major metro area means that we have drawing power,” Fisher says. “The magnitude of this consumption ritual allows us to draw people into the St. Louis market.”